We started in 1997 as a group of impassioned people gathered around a table in a small office in Tokyo. Today, with a transformative presence in e-commerce, digital content and FinTech, Rakuten aims to become a leader
in global innovation.
We’ve connected with hundreds of millions of users who spend more, are more sophisticated, and place themselves constantly ahead of the curve. By understanding and matching their desires, we bring them the joy of discovery.
Our USA businesses, with their regional head office in Silicon Valley, provide a customer-centric ecosystem that challenges limits and empowers people, markets and society.
In everything we do, we remain true to the entrepreneurial spirit of our founder and CEO, Hiroshi Mikitani, who reminds us that great ideas are the one currency that truly spans the globe.