Together, we change the game.

Our vision is to become a global innovation company that contributes to society by creating value through innovation and entrepreneurship.

Rakuten advantage

We started in 1997 as a group of impassioned people gathered around a table in a small office in Tokyo. Today, with a transformative presence in e-commerce, digital content and FinTech, Rakuten aims to become a leader in global innovation.

We’ve connected with hundreds of millions of users who spend more, are more sophisticated, and place themselves constantly ahead of the curve. By understanding and matching their desires, we bring them the joy of discovery.

Our USA businesses, with their regional head office in Silicon Valley, provide a customer-centric ecosystem that challenges limits and empowers people, markets and society.

In everything we do, we remain true to the entrepreneurial spirit of our founder and CEO, Hiroshi Mikitani, who reminds us that great ideas are the one currency that truly spans the globe.

Scale and Reach

  • Established
    in Tokyo

  • Rakuten
    USA
    established

  • Enters
    Top 20
    Forbes

    Innovative
    Companies

  • 12
    U.S. locations

  • 2,000+
    Employees in
    the U.S.

  • 1997
  • 2000
  • 2012
  • 2015
  • 2016

Platforms and channels

We have businesses all over the world. Check us out.

  • Americas
    • Regional head office for Rakuten's Americas businesses

      Rakuten

      Headquartered in Silicon Valley, Rakuten USA covers North America and South America. Rakuten USA companies, including Ebates, Rakuten Marketing and Slice Technologies, have about 2,000 employees and serve millions of consumer and enterprise customers.

    • EBATES

      EBATES

      Ebates is the pioneer and leader of online cash back shopping. Ebates pays members cash back every time they shop online and also provides them with the best coupons and deals online. The company was founded in 1998 in San Francisco and joined the Rakuten family in 2014.

    • Rakuten Marketing

      RakutenMarketing

      Headquartered in New York City with offices worldwide, Rakuten Marketing takes an integrated approach to simplify a complex digital marketing space, spanning affiliates, search, mobile, lead generation, display and attribution.

    • Slice Technologies

      slice

      Having joined the Rakuten family in 2014, Slice turns online shopping data into actionable insights through the Slice app and its Unroll.me service, furnishing brands and retailers with the answers to essential questions about digital commerce. The Slice app allows users to track packages, store online purchase information, get price drop alerts and track online spending. Unroll.me is an email subscription management service.

    • Viber

      Viber

      Free calls, text and picture sharing with anyone, anywhere! With more than 784 million people on the platform, Viber gives people all over the world the ability to connect in the way that works best for them.

    • Viki

      viki

      Viki, a play on the words "video" and "wiki," is a global TV site where millions of people discover, watch and subtitle global primetime shows and movies in more than 200 languages.

    • Rakuten.com

      Rakuten.com Shopping is Entertainment!

      An e-commerce platform based in California. Formerly known as Buy.com, Rakuten.com is part of one of the largest online retail marketplaces in the world. Rakuten.com is looking for passionate, inspired, dedicated, fun and results-oriented people who can take it to the next level.

    • Rakuten Super Logistics

      Rakuten SUPER LOGISTICS

      Rakuten Super Logistics (RSL) is a dedicated and enthusiastic group of professionals operating a strategic, nationwide network of fulfillment centers, known as the 2-Day Delivery Network. RSL protects eCommerce retailers’ reputation with fast and accurate order fulfillment utilizing the company’s proprietary SmartSuite of eCommerce technology and services.

    • Rakuten Kobo

      kobo

      Kobo is one of the world’s fastest-growing eReading services, offering more than 4 million eBooks and magazines to millions of users across the world.

    • OverDrive

      Over Drive

      OverDrive is the leading supplier of eBooks, audiobooks, streaming video and periodicals to 34,000 libraries and schools in 59 countries, including 93% of U.S. public libraries. Readers use the highly-rated OverDrive app to borrow popular digital content anytime, anywhere.

    • The Grommet

      The Grommet

      A product launch platform that finds unique, undiscovered products and helps them succeed

    • Rakuten Brazil

      Rakuten.com.br

      An e-commerce platform based in Brazil,formerly known as Ikeda, joined the Rakutenfamily in 2010.It provides next-generation marketplace services along StoreFront and Payment Platforms.

  • Europe
    • Rakuten Deutschland

      Rakuten.de Shopping is Entertainment!

      An e-commerce platform based in Germany, formerly known as Tradoria GmbH, joined the Rakuten family in 2011.

    • Rakuten Marketing

      RakutenMarketing

      Headquartered in New York City with offices worldwide, Rakuten Marketing takes an integrated approach to simplify a complex digital marketing space, spanning affiliates, search, mobile, lead generation, display and attribution.

    • Priceminister

      Rakuten group PRICEMINISTER

      An e-commerce platform based in France, PriceMinister joined the Rakuten family in 2010.

    • Rakuten Europe Bank

      Rakuten Europe Bank

      Rakuten Europe Bank S.A. started operating as a bank in 2016. Prior to that it was known as Rakuten Payment Services S.A., a payment institution intermediating payments between the consumers and the merchants on Rakuten's European e-commerce platforms. Rakuten Europe Bank S.A. is situated in the city of Luxembourg and will soon be offering a range of banking products.

    • Viber

      Viber

      Free calls, text and picture sharing with anyone, anywhere! With more than 784 million people on the platform, Viber gives people all over the world the ability to connect in the way that works best for them.

    • ADS

      ADS Alpha Direct Services

      ADS brings an order management solution adapted to e-sellers' complex activities. Focused on international expansion, ADS opens the door to development without borders.

    • Wuaki

      Wuaki.tv

      At Wuaki.tv, our goal is to become the best way to experience entertainment directly on your computer. More than 3 million Wuaki.tv users are enjoying everything from Hollywood blockbusters to independent films to age-old classics—whenever, wherever.

    • Rakuten Kobo

      kobo

      Kobo is one of the world’s fastest-growing eReading services, offering more than 4 million eBooks and magazines to millions of users across the world.

    • Regional head office for Rakuten's Europe businesses

      Rakuten

      Established in 2013, Rakuten’s European headquarters focuses on harmonizing the operations of Rakuten’s 5 marketplaces.

  • Asia pacific
    • Rakuten Marketing

      RakutenMarketing

      Headquartered in New York City with offices worldwide, Rakuten Marketing takes an integrated approach to simplify a complex digital marketing space, spanning affiliates, search, mobile, lead generation, display and attribution.

    • Rakuten HQ

      Rakuten

      Since its founding in 1997, Rakuten’s corporate mission is to empower people and society through the Internet, while aiming to be the No. 1 Internet services company in the world. Headquartered in Tokyo with over 12,000 employees worldwide, Rakuten is expanding globally and currently has operations throughout Asia, Europe, the Americas and Oceania. Rakuten’s online services include e-commerce, fintech and digital contents.

    • Viber

      Viber

      Free calls, text and picture sharing with anyone, anywhere! With more than 784 million people on the platform, Viber gives people all over the world the ability to connect in the way that works best for them.

    • EBATES

      EBATES

      Ebates is the pioneer and leader of online cash back shopping. Ebates pays members cash back every time they shop online and also provides them with the best coupons and deals online. The company was founded in 1998 in San Francisco and joined the Rakuten family in 2014.

    • Viki

      Viki

      Viki, a play on the words "video" and "wiki," is a global TV site where millions of people discover, watch and subtitle global primetime shows and movies in more than 200 languages.

    • Regional head office for Rakuten's Asia platforms and channels

      Rakuten

      Rakuten Asia Pte. Ltd. is part of the global expansion of Rakuten and is the Regional Headquarters of Asia, located in Singapore.

      Rakuten Asia comprises of various functions, including management of Rakuten Ventures, Rakuten Marketing; Rakuten Rewards; Development Unit; Rakuten Institute of Technology (RIT Singapore) and Global Marketing Office Asia.

      Our new office which is named Crimson House Singapore is located at CapitaGreen which houses all Rakuten sister companies including Rakuten Travel; VIKI & Ebates.

    • Rakuten Taiwan

      楽天 RAKUTEN

      An e-commerce platform based in Taiwan that was launched in 2008 through a joint venture with a leading Taiwanese retail company.

    • Rakuten Kobo

      kobo

      Kobo is one of the world’s fastest-growing eReading services, offering more than 4 million eBooks and magazines to millions of users across the world.

    • Rakuma

      Rakuma

      A consumer-to-consumer mobile e-commerce app originally launched in the Japan market in 2014, now also available in Taiwan.

    • Rakuten Card Taiwan

      Rakuten Card Taiwan

      Taiwan Rakuten Card is a credit card with no annual fee that allows cardholders to earn Rakuten Super Points on their purchases made with the card.

  • Strategic investments

Rakuten live

Leadership

  • Hiroshi Mikitani Representative Director, President Chairman and CEO | Internet Services Segment Leader
  • Kazunori Takeda President, Life & Leisure Company
  • Yasufumi Hirai CIO & CISO (Chief Information Security Officer) | Group Executive Vice President | President, Communications & Energy Company
  • Yoshihisa Yamada CFO & CRO (Chief Risk Officer) | Group Executive Vice President | President, Investment Company
  • Koji Ando Group Managing Executive Officer | President, New Service Development Company
  • Yozo Tachibana President, Sports Company
  • Takahito Aiki Director, EU RHO President, Digital Contents Company
  • Masayuki Hosaka Representative Director and Vice Chairman | FinTech Segment Leader | President, Card & Payments Company
  • Yuji Kusunoki President, Securities Company
  • Hiroyuki Nagai President, Bank Company
  • Hiroshi Takasawa President, Insurance Company

Job opportunities

We need you because you get things done.

At Rakuten USA, we enjoy all the benefits of the tech industry with a family atmosphere that respects our views and nurtures our career. We have the vision and global opportunities to make amazing things happen. For us, there’s always more to life than the office desk. We play as hard as we work!

Take your career to the next level. Come join us.

Click here to see our jobs.

Rakuten Crimson House West

Rakuten USA Regional Head Office | Crimson House West

The regional head office of our Americas operations is located at the northern tip of Silicon Valley, California. The area is well known as the home of groundbreaking, world-changing technology companies.

Locations

Rakuten USA Regional Head Office

800 Concar Dr.
San Mateo, CA 94402
United States.

Contact Us

Contact us for general business inquiries for the listed Rakuten businesses in the Americas if not specific to a single company.

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